Debating the claims behind wrinkle creams

August 18, 2010

By Flinn Foundation

[Source: New York Times] – Before StriVectin’s stretch-mark cream became an anti-wrinkle blockbuster sold in Sephora and Bloomingdale’s, it made its debut in 2002 at GNC, a retailer better known for its muscle-building supplements.

Then in 2003, StriVectin started running print ads with the alluring claim that women who used the cream ($135 a tube) as a facial moisturizer found it reduced their wrinkles. The ads asked: Could StriVectin actually be “Better than Botox?”

For more information: Debating the Claims Behind Wrinkle Creams