Goal 5: Tell Arizona’s Bioscience Story
Arizona’s bioscience ecosystem will be recognized in-state and out as a national leader by policymakers, investors, potential collaborators and other key constituencies for its contributions to health outcomes and economic growth, together benefiting all Arizonans. This will be demonstrated through an increased media presence and the emergence of a more competitive policy environment that strengthens the ecosystem’s long-term competitiveness.
Strategy 5.1:
Promote and position Arizona as a bioscience hub with a coordinated communications plan. Recommended actions include:
- Develop bioscience awareness campaigns for in- and out-of-state that include paid marketing, earned media, and live events
- Build a network of media contacts at both general-interest and field-specific outlets; and journalism associations
- Build an Arizona bioscience news network to create and share content across organizations
- Attract more bioscience conferences to the state; participate in existing conferences
Strategy 5.2:
Advocate for policy to enhance Arizona’s competitiveness. Recommended actions include:
- Identify existing government initiatives that can support bioscience ecosystem development
- Build consensus among shared bioscience funding priorities
- Mobilize champions to advocate for targeted policy changes